The Sign Design

The AMAMM sign was designed to make a strong impression through its chromatic and volumetric qualities. The combination of dark colour and gold conveys a sense of sobriety and elegance. The main letters stand out due to their three-dimensional form and proportions, as well as for not being placed on a physical background, which is emphasized by a red line underneath.

Design Aspects

• The upper letters are underlined by a red stripe, a color symbolizing the law. 

• The volume and dimensions of the main letters give special prominence to the word "AMAMM," which is set against the sky background. 

• The gold color represents prosperity and it complements the tones of the existing building. Gold letters on a dark background are highly noticeable.